Long Range Arms was started by a few friends and avid shooters in 2016 with the invention of the SEND iT Electronic Level. The idea of the SEND iT level began taking shape during a conversation about the shortcomings of traditional spirit levels when a simple comment sparked the idea: “wouldn’t it be nice if we never had to take our eye off the target”. The original Send iT hit the market after a year of designing, testing, and incorporating functionality from every “wouldn’t it be nice if” comment. Newer, more modular models such as the SEND iT - MV3 have since superseded the original.

The LRA SEND iT MV3 Electronic Level provides instant feedback, is visible without taking your eyes off your target, and is accurate at an incline.